FIREFLY

Fueled by the most advanced tracking, measurement, and optimization capabilities available in the out-of-home industry, Firefly is an innovative data-first ad network delivering the most relevant messages at the most relevant moments using car top and in-car solutions. Our proprietary screens deliver dynamic content based on location-based, GPS-enabled triggers. We empower brands to efficiently engage consumers in major markets across the U.S. including New York City, Chicago, Las Vegas, San Francisco, Los Angeles, and Miami.

We are looking for a Senior Product Manager, Platform who will be responsible for defining and executing platform product roadmaps and launches working hand in hand with the Engineering, Operations and Marketing team, defining success and measuring the results. Firefly’s Platform Products include Ad Server, Data Platforms, Enterprise Systems, and Diagnostic and Reporting Tools.

You will combine domain knowledge with the customer, stakeholder, market, and competitive insights while having an incredible focus on user experience to build solutions with high engagement and adoption.

Roles and Responsibilities

Responsible for defining, prioritizing, and executing the strategic roadmap for platform products and solutions portfolios
Ensure development and execution of deliverables on the product roadmap
Lead the efforts to identify market opportunities, define customer business use cases and establish the portfolio strategy
Conduct qualitative and quantitative primary market research
Drive the development of ideas for innovative product concepts together with cross-functional teams
Own the creation of business cases for purpose of decision-making in the context of new product development projects and product lifecycle management
Support product launches by providing guidance and direction on the development of new sales material for launch
Actively support regional sales teams by developing and improving marketing tools and conducting sales trainings
Develop effective relationships with key clients and business partners, taking lead on data and analytics-focused initiatives and communication
Define and measure business impact, and monitor the performance of initiatives and communicate performance metrics to key stakeholders
Leverage data to understand risks, impacts, scope, and priorities of our business objectives, and enable the team to drive results
Work with strategy, sales, and revenue operations teams to integrate data insights and analysis into all of Firefly’s ad products
Interact with business stakeholders to understand business goals and needs, translating them into user-centric product roadmaps
Be the source of truth about audience, location, and campaign performance insights for Firefly, Extended DOOH, and Digital Advertisers
Offer data products to be utilized in the whole campaign life cycle, throughout the whole marketing funnel

Qualifications

Bachelor’s degree in marketing, economics, engineering, information management, social sciences, or business-related fields
5+ years of advertising Product Management experience launching and/or scaling advertising products
Understanding of OOH, dOOH, TV, programmatic, search, social, native, video, display and other online advertising channels
Experience in leading measurement and analytics platforms (DMPs, DoubleClick, GA 360, ComScore, etc.)
Some familiarity with top digital platforms: DMP (Adobe, Neustar, etc.) Attribution Vendors (e.g., Adometry/GA 360, Visual IQ) Measurement Tools (e.g., ComScore, Nielsen)
Most importantly, the candidate must possess a strong inner drive to redesign and innovate the digital OOH media landscape, enjoy working with some of the finest minds in the industry
Strong organizational, verbal and written communication and presentation skills
Outstanding project management and organization skills driving cross-functional teams; abroad and locally
Expert in Microsoft Excel skills and proficiency in other statistical and data management tools
A passion to accelerate, deliver and unite
Solution-oriented with an impeccable eye for detail, you are comfortable with ambiguity and can grasp new concepts
Creative thinker, intrinsically curious in every task with a positive attitude in all that you do
Genuine passion for learning and playing an active role in training others

Firefly Is An Equal Opportunity Employer. All applicants shall receive equal consideration regardless of race, color, religion, gender, marital status, gender identity or expression, sexual orientation, national origin, age, veteran status, or disability.

To all recruitment agencies: Firefly does not accept agency and unsolicited resumes. Please do not forward resumes to our Firefly employees or any company locations. Firefly is not responsible for any fees related to unsolicited resumes.

PM Opportunities

Senior Product Manager, Platform